III.C.1. In-depth market analysis

Estimated Execution Time

1-2 weeks

Objective

To carry out an in-depth market analysis to understand the current state of the art, market trends and emerging innovative solutions to overcome the targeted healthcare challenge. This will allow to stablish the innovation maturity level of the market, to which extent is the challenge cover and what is critically missed.

This involves identifying available technologies, suppliers, and innovation trends to assess market capacity, readiness, and gaps, building on the preliminary State-of-the-Art (SOTA) Analysis generated in II.C.1. The findings will help design an effective Open Market Consultation (OMC) (III.C.2) and shape a realistic, evidence-based procurement strategy for the PCP or PPI project.

Who is Involved

Buyers representative: Provides the demand-side perspective, ensuring that the market analysis and conclusions reflect real healthcare needs and the challenges detected.
Innovation / R&D Unit: Brings strategic and technological insight to assess the innovation maturity of the market and connect the healthcare challenge with emerging solutions and future development potential.
Knowledge Partners (consulting firms or experts that give support in the innovation procurement process): Provide methodological and analytical expertise to ensure a robust, evidence-based market and State-of-the-Art analysis that informs the Open Market Consultation.
Accelerators / Clusters (innovation hubs, competence centres): Act as a bridge to the innovation ecosystem, facilitating access to emerging solutions, innovative suppliers, and market intelligence relevant to the healthcare challenge.

Activities / Tasks

III.C.1.1. Collect market data and expand the preliminary SOTA (II.C.1)

Identify and list existing technologies and solutions relevant to the healthcare challenge using patent websites, information published by translational science research institutions.
Identify current and emerging suppliers and innovators in the market.
Gather data on technology maturity and innovation trends.

III.C.1.2. Analyse market capacity and gaps

Assess the availability and scalability of current solutions.
Identify gaps where no suitable solutions exist or where innovation is needed.
Evaluate supplier capabilities and competition intensity.

III.C.1.3. Generate a market intelligence summary

Summarize trends, types of approaches, regional strengths
Include strategic considerations
Prepare a short report to guide the design of the challenge brief and the Open Market Consultation (III.C.2)

III.C.1.4. Integrate market analysis into PCP/PPI planning

Align findings with procurement strategy, scope, expectations (from IML x to IML y) and project timelines and outcomes.
Reflect market realities in budget estimations and resource planning.

Tips / Common Pitfalls

✅ Define a clear market scope and objectives to ensure targeted, relevant, and evidence-based data collection.

✅ Use multiple reliable information sources, combine reports, databases, expert interviews, and innovation platforms.

✅ Engage diverse stakeholders early, including clinicians, patients, and procurement officers, to broaden perspectives.

❌ Avoid ignoring regulatory or reimbursement conditions, which distort your understanding of market readiness.

❌ Avoid disconnecting market insights from procurement strategy, as it delays tender design and readiness.

❌ Concentrate only on healthcare tech developers, disruptive innovations may come from other sectors.

Outcome / Deliverables

Market analysis report that includes market size, market trends, market approaches and available solutions; including technology used, IML, investments, etc…
Strategic insights to shape the Open Market Consultation

Resources

Market Analysis Guidance List of Clusters & Events for market interaction

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