V.C.1. Market and Technology Trends Review

Estimated Execution Time

3 weeks

Objective

To assess the current market landscape and emerging technology trends relevant to the innovation solution. The objective is to understand whether the proposed innovation remains competitive, future-proof, and aligned with broader industry evolution. This evaluation supports strategic decision-making for sustainability, scalability, and potential procurement.

Who is Involved

Market analysts or innovation support entities – Lead market and technological intelligence gathering.
Procurers and technical teams – Provide context on internal needs, priorities, and system constraints.
Clinicians/end-users – Contribute practical insights on usability, evolving clinical needs, and future expectations.
Innovation providers – May offer roadmaps and perspectives but the assessment must remain independent.
Procurement/legal experts – Assess implications for future acquisition pathways.

Activities / Tasks

V.C.1.1. Technology landscape analysis

Review state-of-the-art technologies relevant to the project domain.
Identify emerging innovations to complete the innovation, competing solutions, and technological discontinuities.
Assess maturity levels (TRLs), standards, interoperability trends, and regulatory developments.
Analyse innovation provider’s roadmap to understand alignment with long-term technological direction.

V.C.1.2. Market review

Perform a comparative review of available market solutions (incumbents, start-ups, international suppliers).
Map new entrants and market consolidation trends.

V.C.1.3. Implications for sustainability and procurement

Revise benchmark and gap analysis and innovation pathway reported by the innovation provider.
Assess how market trends impact procurement potential, pricing expectations, or partnership models.
Identify potential synergies with other procurements, national programs, or innovation ecosystems.
Define risks associated with technological obsolescence or supplier dependency

Tips / Common Pitfalls

✅ Use additional independent data sources (market studies, reports, scientific publications) to avoid biased information.

❌ Avoid basing decisions solely on supplier roadmaps—market reality may differ.

❌ Do not overlook regulatory evolution, which can impact feasibility and compliance costs.

Outcome / Deliverables

Market and technology trends report.
Strategic insights for GO7NO-GO activities (V.B.1)

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Evaluation, Sustainability and Scale-up