Prepare the Procurement

III.D.3. Innovator participation in the OMC

Estimated Execution Time

1-2 weeks

Objective

To learn how take part in Open Market Consultations (OMCs) and prepare to present the value proposition of your solution effectively to healthcare procurers.

Who is Involved

  • Business Development / Innovation: Responsible for monitoring upcoming OMCs and procurement pipelines, interpreting consultation objectives and buyer needs, coordinating internal preparation and leading the positioning strategy and engagement approach.

Activities / Tasks

III.D.3.1. Build Strategic Understanding of the OMC Process:

  • Develop a clear understanding of the purpose, format, and strategic influence of Open Market Consultations on subsequent tenders
  • Assess the relevance of the identified unmet need to your solution
  • Clarify the type of input expected and the consultation format (e.g., survey, virtual session, bilateral meetings).

 

III.D.3.2. Prepare to Engage Effectively in the OMC:

  • Develop a concise value proposition demonstrating how your solution addresses the buyer’s unmet need, supported by relevant technical, clinical, regulatory, and maturity information (e.g., TRL level, proof of concept, interoperability, compliance status)
  • Anticipate likely questions from procurers.

 

III.D.3.3. Actively Participate in the OMC:

  • Register early and participate fully in Public Procurer information sessions, workshops, or matchmaking meetings, or written Q&A processes as appropriate.
  • Participate fully in consultation activities by providing structured, evidence-based feedback on draft specifications and requirements
  • Maintain communication with the organizing authority: submit request for Information (Rfl) surveys to provide feedback and use consultation insights to inform go/no-go decisions, consortium strategy, and positioning for the upcoming PCP/PPI tender.

Tips / Common Pitfalls

Monitor OMC announcements early through TED, project websites, and innovation networks to secure your participation on time.

Prepare a concise, targeted presentation linking your solution directly to the buyer’s unmet need.

Delivering overly technical or generic presentations prevents alignment with buyer priorities and unmet needs.

Outcome / Deliverables

  • Participated in OMC

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